Several months ago I wrote an article on Bitcentral, the dominant provider of news production systems known for their efficient media workflows and their highly anticipated FUELTM digital platform solution. FUEL empowers and enables TV stations and content providers to open up new revenue streams by giving viewers the choice to watch a newscast from the beginning any time they want, personalized to their viewing preferences on their TV, phone, tablet or computer. FUEL helps overcome the lack of monetization on YouTube, Facebook and the like by teasing content on social media and monetizing it on a broadcaster-controlled platform. This is a long overdue game changer for broadcasters and media companies because FUEL gives them the right tools, the right products and the right analytics to better monetize their content and advertising across all platforms. With that said, I have been waiting for an early adopter win to validate the technology and my prediction. Luckily, I didn’t have to wait long and Bitcentral 没有让人失望。
Cowles Broadcasting’s KHQ in Spokane, WA, has recently integrated Bitcentral’s FUEL digital platform into their newsroom workflow. KHQ needed an easy path to generate new digital revenue utilizing their existing assets that would increase viewer engagement, thus creating more advertising avails. After their due diligence in researching technology options, KHQ turned to Bitcentral to take advantage of FUEL’s Linear on DemandTM streaming channel functionality and automation, which seamlessly delivers stories across all devices and digital platforms personalized to each viewer.
“We are incredibly excited about integrating this transformative platform that figures to forever alter the media landscape,” said Neal Boling, Cowles station executive. “We look forward to seeing how much FUEL can maximize new digital revenue using our existing assets. It’s time that digital ad dollars stay with the content owners, and FUEL is doing that for us,” added Boling. Mr. Boling presented at last month’s News Technology Summit discussing his station’s successful shift to FUEL’s digital-first integrated workflow, server-side streaming engine for live newscasts, and delivering content the way it’s consumed for an immediate audience consumption, replacing on-air ads with targeted digital ads.
Fred Fourcher, Bitcentral’s founder and CEO remarked that the company was excited to see KHQ benefiting from FUEL’s comprehensive feature set. “Cowles is a great match for FUEL because of their multiple stations and desire to take advantage of and expand digital content across their enterprise,” continued Fourcher. “FUEL provides a personalized viewing experience as engaging as TV, resulting in longer viewing duration, which increases monetization of our customers’ online video content.”
After almost two decades of TV stations being online, broadcasters are only achieving a fraction of the online ad revenue they could potentially capture. FUEL is turning that around with its simple-to-deploy, end-to-end workflow that makes it easy to “spin up personalized channels” – which combined with a great viewing experience is resulting in initial 4X viewer duration times. Bottom line for TV stations is longer viewing times, more ads, and more revenue. Not a bad win-win scenario.
陈先生是一位连续创业者，慈善家，作家和天使投资人。 他在早期担任重要的管理职务，帮助开拓和引领录制，广播，电影和后期制作行业的专业数字音频和数字视频技术。 他还在帮助开发和营销数据存储技术方面担任重要的执行角色。 他的广泛背景涵盖了信息技术，媒体和娱乐，存储和网络以及其他相关高科技行业的运营，业务开发，工程和销售/营销方面不断增加的执行角色。
毕业于加州理工州立大学（Cal Poly），圣路易斯奥比斯波; 陈先生正在庆祝他的第十三届富勒顿大学基金会董事会成员，并获得12总裁杰出商业服务奖; 2017th作为加州州立大学富勒顿小型企业研究所和孵化器的企业家驻场和导师。 此外，他还是DECA（Delta Epsilon Chi和Distributive Education Clubs of America）的志愿者成员; 工程学院全球废物研究所和创新与创业中心的顾问，Cal Poly，San Luis Obispo以及总统绿色和黄金协会的成员。 对临终关怀的热情，他是治愈之心协会的前任董事会主席; 并且是全国许多MBA和博士级讲座的常客。 他曾在全球范围内通过17论文发表和发表，是一本书的合着者，电影和电视工程师协会的编辑委员会成员，Broadcast Beat和AV Beat杂志的高级编辑，以及计算机技术评论的高级编辑，以及是超过30年的许多美国和国际贸易出版物的定期特约撰稿人。
在www.cognitiveimpact.com上查看认知影响服务。 柯蒂斯可以到达 [EMAIL PROTECTED]; 办公室：（714）447-4993或 [EMAIL PROTECTED]